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Advanced Facebook Ads Course | Facebook Paid Media
Introduction to Facebook Ads
Course Overview (3:31)
How does Facebook algorithm works? (4:26)
Understanding Of Businesses (5:23)
How to create Business Manager Account (17:50)
Introduction To Offline Conversion (4:19)
Offline Conversion Set up For Meta & Google (3:37)
Offline Conversion Event Tracking For Meta in Detail (4:56)
Method to add pages, ad account, pixel, catalog etc in Business Manager (30:55)
Fundamentals of Facebook Ads
Learn about goals & Objectives in Facebook Ads (31:48)
Introduction to metrics of Facebook Ads (21:44)
Things to remember at Campaign, adset & ads level. (17:23)
Funneling & Ads Text in Facebook Ads
Prospecting & Remarketing (15:55)
How to Craftf Hook Elements & Primary Text in Meta Ads + Exercise (4:09)
Funneling Concept - Brief (1:40)
Introduction to TOF, MOF & BOF in Facebook Ads (14:10)
Creation of Audience at Different Funnel Level (10:23)
Setting Up a Facebook Ads Campaigns
Advanced Prospecting Strategies for Facebook Ads (39:04)
Advance Remarketing Strategies for Facebook Ads (21:12)
How to overcome Audience overlap? (10:58)
Ads Strategy For B2B & B2C
How to run ads for B2B business niches (23:57)
How to run ads for B2C business niches (27:28)
Reporting and Optimisation
Understanding Campaign Reporting & Analytics (11:41)
Optimisation Strategies (26:04)
Conclusion
How to trouble shoot issues of Facebook ads? (5:01)
How to become Facebook partner (3:10)
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How to trouble shoot issues of Facebook ads?
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