πWho is This Google Ads Course For?
β‘Business owners who want to expand their online visibility and reach a wider audience through Google Ads
β‘Marketers looking to gain a comprehensive understanding of Google Ads skills and optimize their paid ad spend
β‘Individuals interested in learning the foundations of paid search advertising and how to create successful ad campaigns
β¨What You Will Learn Here?
β οΈYou will learn the critical building blocks of running campaign and escalating the revenue for lead or e-com niches.
β οΈYou will come to know about how prospecting and remarketing are different in google ads in compare to Facebook.
β οΈYou will learn in-depth attribution insights for different channel at single place.
β
οΈYou will be knowing how the advanced ad set up strategy leads to increase in sales volume or leads quantity.
πThings You will Entertain in This Course are:
βSales & Leads
Build and optimize Google Ads campaigns that drives clicks and conversions
βAds Planning & Management
Best practices on how to make remarkable Google Search Ads
βMeasurement & Tracking
Techniques for tracking and measuring the success of your Google Ads campaigns
Course Curriculum
Introduction to Google Ads
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- Course Overview (5:13)
- What is Google Ads and how it works (11:24)
- Types of google Ads (15:07)
- Keywords Match Type (8:48)
- Basic Concepts on Keyword Planner (8:28)
- Bidding Strategy in Google Ads
- Prospecting & Remarketing in Google Ads
- How to Link GA4 & Merchant Center to Google Ads
- Audience Creation In Google Ads
- Import of Audience From GA4 to Google Ads Account
- Auction Insight, In market & Affinity Components
Introduction to (MCC) Google Ads My Client Center
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Introduction TO Merchant Center For Ecom
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Google Ads for E-com business
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- High Budget & Low Budget Ads Strategy
- Shopping Campaign For high Budget
- Why to Run Category Based Shopping Campaign
- Different Types Of Pmax Strategy for Prospecting & Remarketing
- Pmax campaign for low budget E-com Biz
- Difference Between Categories Based & Brand Type Performance Campaign & standard shopping
- Mixture of Shopping Campaign & Performance Max
- Remarketing For E-com Through Display & You Tube Campaign
- Why to run Shopping & Pmax Campaign For E-com Rather Than Search Campaign
Google Ads Strategy for Leads based business B2B or SAAS based
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- Business Understanding For Google Ads Lead Campaign
- How to Run Search Campaign For Lead Business
- Creation Of Campaign for B2B & B2C Lead Base Biz
- Significant Components For Best Landing Pages To Improve Quality Score
- How to Deploy Negative Keywords Taking Funnel in Mind
- Combination Search Campaign & Pmax Campaign For SAAS Based Biz
- Creation of Assets at Campaign & Adset Level
- How to Create Remarketing List(RLSA) For Search Ads
Top of Funnel Targeting & Pure Remarketing
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Reporting & Measurement of Google Ads campaign
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πReviews & Ratings
1000+ Sign ups
Google Partner
4.9/5 Ratings
Your Instructor - Aalok Mallik
As aΒ Marketing Intelligence & Performance Marketing Manager, I leverage my expertise in data science and digital advert to drive growth and optimize performance for SaaS-based software, Lead Gen & E-commerce Businesses.
Masters-Data Science & Digital Marketing, Emlyon Business School, France
EX - PPC Advertising Head @ Jeevee & Salt
πAgency's Feedback
The way the course is structured and the content is delivered is really great β short, digestible videos which are jam-packed with knowledge. I picked up some really useful tips and tricks from Aalok during these videos which made the cost of the course more than worth it.
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