Introduction to Google Ads
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Course Overview (5:13)
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What is Google Ads and how it works (11:24)
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Types of google Ads (15:07)
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Keywords Match Type (8:48)
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Basic Concepts on Keyword Planner (8:28)
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Bidding Strategy in Google Ads
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Prospecting & Remarketing in Google Ads
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How to Link GA4 & Merchant Center to Google Ads
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Audience Creation In Google Ads
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Import of Audience From GA4 to Google Ads Account
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Auction Insight, In market & Affinity Components
Introduction to (MCC) Google Ads My Client Center
Introduction TO Merchant Center For Ecom
Google Ads for E-com business
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High Budget & Low Budget Ads Strategy
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Shopping Campaign For high Budget
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Why to Run Category Based Shopping Campaign
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Different Types Of Pmax Strategy for Prospecting & Remarketing
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Pmax campaign for low budget E-com Biz
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Difference Between Categories Based & Brand Type Performance Campaign & standard shopping
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Mixture of Shopping Campaign & Performance Max
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Remarketing For E-com Through Display & You Tube Campaign
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Why to run Shopping & Pmax Campaign For E-com Rather Than Search Campaign
Google Ads Strategy for Leads based business B2B or SAAS based
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Business Understanding For Google Ads Lead Campaign
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How to Run Search Campaign For Lead Business
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Creation Of Campaign for B2B & B2C Lead Base Biz
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Significant Components For Best Landing Pages To Improve Quality Score
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How to Deploy Negative Keywords Taking Funnel in Mind
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Combination Search Campaign & Pmax Campaign For SAAS Based Biz
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Creation of Assets at Campaign & Adset Level
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How to Create Remarketing List(RLSA) For Search Ads
Top of Funnel Targeting & Pure Remarketing
Reporting & Measurement of Google Ads campaign
